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Choosing a PPC Agency which meets your expectations is really a long and sometimes difficult process. Many client’s may go through a number of agencies before discovering the right anyone to meet their business design.
This does not mean how the past agencies were not great at their work, but signifies that the current industry is so bespoke that client’s are demanding more insight that previously.
There exists a good amount of choice, there has to be 1000’s of dedicated and integrated PPC agencies who use different tools and answers to achieve their client’s targets. This article aims to supply a few advice on what to look for and what things to ask, in the early stages of your RFP.
Are you confined to one tracking/bid management tool? – Many PPC agencies, utilise a 3rd party or perhaps in-house technology solution which manages your campaign performance, if they are limited by one solution. Then is the fact solution suitable for your model??
Can you provide case studies for you clients, performance? – Obviously this information is confidential, nevertheless they will be able to provide “ball park” figures and percentages to allow them to prove how successful these are. You have got to take a look at their performance since taking up the campaign so request a pre and post snapshot to access the impact.
What differentiates from the others? – This is among the most important question of which all, with numerous PPC agencies competing for your business, why are they different? Expect some “marketing” fluff with this reply, but look involving the lines, an agency must be passionate and devoted to the the clientele and give something unique.
Describe our business, and just how it is currently viewed throughout the market – A PPC agency should know there client’s business and products inside out, they will be an extension in the marketing team, ppcmangement need to know your small business. This also shows if an agency has been doing their research and possesses taken time to understand your preferences.
Just how much? – Relatively easy really, exactly what is the cost, including tracking fees, setup costs as well as any other “hidden charges”. Buy it on paper and make sure that pricing is fully transparent. Once you have this you might be then able to work out a true Return on Investment (ROI).
Include these simple questions in your brief, and you will definitely should be able to pick the right agency. We recommend you “Google” them and have a look at how they are perceived available in the market.