Although food-delivery apps may not suit all businesses, they provide an exclusive opportunity to market your business in a new way (think positive ratings leverage and digital menus), while reducing on the traditional costs and headaches usually connected with food delivery.
There is huge possible ways to turn casual users into loyal customers with all the repeated brand exposure associated with delivery apps. In the current climate, businesses who pay attention to details like packaging and presentation may have a genuine edge on individuals who are slower to recognise the branding opportunities.
The numbers are staggering. Normally, Australians eat at restaurants or buy takeaway meals 3 to 4 times per week, not including any workplace orders (these currently represent 16% of all orders placed through delivery apps). Source AHA.
In order to raise the chance of takeaway customers converting into loyal (or even physical) patrons, it’s important to design a packaging experience that conveys your brand values, aesthetics and market position clearly.
Think about your dine-in experience and how you present your food, your restaurant’s decor as well as the general atmosphere in the space. Ideally, this experience should extend in your dine-out packaging. The best way to recreate this can be with branded packaging.
Branded takeaway accessories, such as paper wrappers, and burger belts (a belt that slips over generic packaging) offer lots of advantages over plain packaging as they are highly visible. Company owners should take into account that every order that leaves the kitchen is a chance to drive home your market position and overall brand feel.
Finding the time to choose packaging that truly communicates who you really are and what you’re about is essential in order to take full advantage of the very limited time a client will likely be in contact with your brand being a takeaway product. While you’re packaging your order it’s also the perfect time to add something great to surprise, delight or convert customers. A retro burger flag, a paper bag carry handle, or something creative like a sticker or fortune can significantly help to endear your brand to customers if done correctly.
Now there are huge amounts of custom packaging available options now for those budgets. Including custom printing and branding belts, eco-friendly or recycled boxes, clamshells, trays and more. As well as personalised alternatives for takeout staples including paper bags. The options are endless. It’s never been simpler to provide up innovative and memorable packaging.
Where do you start?
Taldara Industries offers a wide range of Custom Printed Packaging and material options made to maximise your brand’s exposure. We’ve been supplying Perth’s hospitality industry with packaging for over 30 years and therefore are happy to discuss your requirements. Can’t find something? We stock over 2000 product lines and more can be found on request.
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